Ever wondered who’s behind the unique taste of your Black Rifle Coffee? This highly successful coffee brand was founded by a former Green Beret, Evan Hafer back in 2014. Continue reading for the back story on who owns Black Rifle Coffee, and how their military background steered them into creating one of the most popular coffee companies in America.
Key Takeaways
- Evan Hafer, a former Green Beret, is the CEO and owner of Black Rifle Coffee.
- Roland Smith serves as the executive chair of Black Rifle Coffee.
- The company was founded in December 2014.
- Black Rifle has experienced rapid growth and popularity since its establishment.
The Founder and Owner of Black Rifle Coffee
Evan Hafer, the heart and soul behind Black Rifle Coffee, boasts a compelling background steeped in duty, honor, and an undeniably strong cup of coffee. Serving in the US Special Forces for over two decades, he found his passion for premium coffee while deployed on missions across Middle East war zones.
Distinctly blending survival skills with nuanced coffee knowledge gained from specialty roasting classes stateside, Hafer honed his craft even amidst harsh hinterlands where bullet shells doubled up as brewing equipment.
This fusion of grit and grind led to the genesis of Black Rifle Coffee – a testament to his relentless spirit underlined by espresso-esque robustness.
When Was Black Rifle Coffee Started?
Black Rifle Coffee was founded in December 2014. After serving in the Army and noticing the lack of premium coffee options available to soldiers in the field, Hafer decided to create his own coffee brand.
He began by roasting small batches of high-quality beans in his garage and selling them online. The demand for his flavorful brews quickly grew, leading him to expand operations and hire a team of passionate individuals who shared his vision.
Today, Black Rifle Coffee is known for its exceptional quality coffee, as well as it’s commitment to supporting veterans and first responders.
Current Leadership and Ownership
As the driving force behind Black Rifle Coffee’s success, Evan Hafer has led the brand to rapid growth and popularity in recent years. His dedication to quality and his commitment to giving back have made Black Rifle Coffee a favorite among coffee drinkers who appreciate both exceptional flavor and social responsibility in their daily cup. It’s also popular among those that want to support America’s veterans.
Roland Smith as the executive chair
Roland Smith serves as the executive chair of Black Rifle Coffee, With a distinguished background in business leadership, Smith brings valuable expertise to the company.
As the former CEO of Office Depot and Wendy’s, he has played a crucial role in steering Black Rifle Coffee towards continued success. His guidance and strategic decision-making have helped drive the brand’s expansion while maintaining its commitment to delivering exceptional coffee products.
Black Rifle Coffee’s Success and Controversies
Black Rifle Coffee has faced its fair share of controversies due to their political stance. As a company that proudly supports conservative values and the Second Amendment, they have been both praised and criticized for their beliefs.
Some customers appreciate their unapologetic support for gun rights and military veterans, while others feel alienated by what they perceive as an extreme position. These controversies have sparked heated debates online and even led to calls for boycotts from some individuals or groups with opposing views.
Despite these controversies, Black Rifle Coffee continues to thrive in the coffee industry, attracting loyal customers who align with their values.
Summing Up
In conclusion, Black Rifle Coffee is owned by Evan Hafer and originated in the USA.
Today, Black Rifle Coffee remains a prominent player in the coffee industry and is an excellent coffee to drink if you want to support military families.
FAQs
Who owns Black Rifle Coffee?
Evan Hafer, a former U.S. Army Special Forces soldier, owns Black Rifle Coffee Company. Founded in 2014, the Salt Lake City-based firm is renowned for its quality coffee, veteran status, and supporting veterans and first responders. Hafer’s military background significantly shapes the company culture.
Is Black Rifle Coffee a veteran-owned company?
Yes, Black Rifle Coffee is a veteran-owned and operated company founded by veterans who have served in the military.
What is the story behind Black Rifle Coffee’s ownership?
Evan Hafer, the founder and owner of Black Rifle Coffee, started the company with his passion for coffee and his desire to support veterans through job opportunities and giving back to veteran causes.
How has owning Black Rifle Coffee impacted Evan Hafer’s life?
Owning Black Rife Coffee has allowed Evan Hafer to combine his love for coffee with his dedication to supporting fellow veterans. It has provided him with an opportunity to create jobs for veterans while building a successful business that also gives back to the military community.
Coffee expert and industry insider, I’ve dedicated years to mastering the art and science of coffee making. From scrutinizing particle fineness to evaluating burr shapes, I delve into the minutiae that elevate coffee from good to exceptional. Whether it’s a complex pour-over or a robust espresso, my insights cater to those who don’t just drink coffee, but experience it.
